Client
UNC-Chapel Hill
UNC-Chapel Hill
Role
Designer, Videographer
Project Details
For the Tar Heel Wellness podcast, I was tasked with developing a visual identity and promotional video that aligned with UNC-Chapel Hill's established brand standards.
The logo design required working within UNC's visual style guidelines while creating something distinct enough to stand on its own as a podcast brand — balancing institutional credibility with the warmth and accessibility that wellness content demands.
The promotional video translated the podcast's mission into motion, serving as a launch asset for web and social distribution.