Client:
UNC School of Medicine
UNC School of Medicine
Role:
Videographer, Editor, Motion Designer
Project Details:
For UNC School of Medicine's TEC 2.0 curriculum initiative, I developed a 14-video digital campaign to communicate sweeping changes in how the school trains physicians — translating dense faculty interviews into clear, engaging content for web distribution, delivering one video roughly every two to three weeks over the course of a year.
Taking full ownership of the project, I shot and edited each video, applied motion design, and made editorial decisions about how to distill complex information into accessible summaries. The series was designed to function across a broad audience without a defined target — a decision that proved out when the videos resonated equally with students and faculty alike, as noted by Dr. Kurt Gilliland of UNC SOM. The campaign remains active today, now serving an additional role in student recruitment.
See more videos from the TEC 2.0 video here.
See more videos from the TEC 2.0 video here.